Today, Marriott International has completed its acquisition of the innovative lifestyle brand citizenM. As Marriott focuses on further growing the company’s select-service portfolio globally, this transaction provides even more lodging offerings for guests and Marriott Bonvoy members in exciting destinations around the world.
The current citizenM global portfolio includes 37 open hotels, comprising 8,789 rooms, across more than 20 cities in the U.S., Europe, and Asia Pacific. citizenM’s current pipeline of two hotels totaling over 300 rooms are also anticipated to be added to Marriott’s portfolio.
“As travelers continue to seek innovative lodging offerings that blend technology with genuine, people-first hospitality, the citizenM brand is the perfect addition to our portfolio,” said Anthony Capuano, President and CEO of Marriott International. “Marriott has proven success in growing select-service lifestyle offerings, including our AC, Moxy, and Aloft brands, and we look forward to accelerating citizenM’s global reach with our guests and Marriott Bonvoy members around the world.”
With the acquisition complete, Marriott will now begin the process of integrating the citizenM portfolio into its systems and platforms. Until citizenM properties are fully integrated, anticipated later this year, they will remain bookable on citizenM’s digital channels. At this time, members of the award-winning citizenM subscription program will continue to enjoy benefits, with more details to come about how the program will work following integration. Additionally, once integration is complete, citizenM will become a fully participating brand within the Marriott Bonvoy loyalty program, unlocking even more value for members.
The citizenM brand is known for its genuine service, tech-savvy in-hotel experience, highly efficient use of space, and focus on art and design. The brand, founded in 2008, caters to a growing demographic of value-conscious travelers looking for technology-driven accommodations with features like smart in-room design, indoor and outdoor common spaces featuring immersive artwork and local artifacts, comfortably appointed living rooms that serve as collaborative workspaces, creative meeting rooms, grab-and-go food and beverage options, and lively rooftop decks.ADVERTISEMENT
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Source: breakingtravelnews.com
