The World Aviation Festival (WAF), the world’s largest aviation technology event, has revealed the finalists for its highly anticipated Battle of the Airline Apps competition, set to take place during WAF 2025 from 7th – 9th October at FIL, Lisbon.
Launched to spotlight innovation in airline mobile technology, the Battle of the Airline Apps challenges carriers to showcase how their apps are transforming the passenger journey – from booking and check-in to in flight engagement and post travel loyalty. The live format gives audiences an unfiltered look at the strategies, design choices, and digital investments shaping the future of airline-customer interaction, while fostering healthy competition and knowledge sharing across the industry.
This year’s line-up brings together five global carriers known for their digital innovation:
– Qatar Airways – Christoph Guittard, SVP Business to Customer
– Copa Airlines – speaker to be confirmed
– Air India – Satya Ramaswamy, Chief Digital and Technology Officer
– Saudia – speaker to be confirmed
– Air Canada – Carlos Faxas, Managing Director, Ops Mod and Tech Enablement
At the 2024 World Travel Tech Awards, Qatar Airways claimed the prestigious title of “World’s Best Airline Website 2024,” affirming its leadership in delivering top-tier digital experiences in aviation. This award recognizes not only the site’s aesthetic appeal but also its intuitive design, seamless booking functionality, dynamic journey planning tools, personalized content, and responsive performance across devices
The live competition will see each airline present and defend its mobile app strategy before a panel of industry experts:
– Anne De Hauw, Founder, In Air Travel Experience
– Oliver Schmitt, MD Digital Hangar and SVP Digital Customer Solutions, Lufthansa Group
– Seth Miller, Founder, PaxExAero
– Mark Lenahan, Consultant, Director, Lenahan Consulting Ltd
– Hosted by Henry Harteveldt, Travel Industry Analyst, Atmosphere Research
Now in its latest edition, the Battle of the Airline Apps has become a WAF highlight, offering a rare, side-by-side look at how leading carriers are using mobile platforms to enhance passenger experience, drive loyalty, and streamline operations.
At the 2024 World Travel Tech Awards, Emirates was honored with the prestigious titles of “World’s Best Airline App 2024” and “Best Airline App in the Middle East.” This double win underscores the airline’s standout digital performance, with its app delivering exceptional user experience, including real‑time flight updates, baggage tracking, airport navigation, 3D cabin tours, and custom playlist features
“The Battle of the Airline Apps is more than a competition; it’s a live case study in how airlines are reimagining the digital passenger journey,” said Daniel Boyle, General Manager of Transport at WAF organiser Terrapinn. “With this year’s stellar line-up of finalists and judges, we expect bold ideas, healthy debate, and plenty of inspiration for the aviation industry and beyond.”
The competition is part of a packed WAF 2025 programme featuring 600 speakers, 400+ exhibitors, and more than 4,500 aviation professionals. Taking place across sixteen conference tracks, the event will explore the impact of AI and machine learning, digital transformation, airline retailing, customer experience, and sustainability in aviation.
For more information on WAF 2025 and to register, visit: https://www.terrapinn.com/conference/aviation-festival/index.stm
For details on this year’s speaker line-up, visit: https://www.terrapinn.com/conference/aviation-festival/speakers.stm
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